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Don't annoy your viewers
NOt too sure where to post this, thought coffee lounge, but then thought more people would perhaps see it here, and it does have excellent advice re designing choices! So have decided to post here.
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In a recent survey by Hostway, 70% of respondents said that they would be unlikely to purchase from a website that annoyed them. In fact, they said they probably would never even go back to that site.
Even more people (74% of the respondents) said they would also likely unsubscribe from the company's promotions or messages - not only will they not be back, they don't ever want to hear from you again!
So what irritates these survey participants? Here are their seven biggest pet peeves:
Pop up ads (93%)
Being required to install extra software to view site content (89%)
Dead links (86%)
Confusing navigation (84%)
Required registration to access content (83%)
Slow-loading pages (83%)
Ineffective site search tools (80%)
No news is not good news...
I hear you say, “We must be doing okay, or maybe our customers are different - we haven't heard many complaints at all!” Not so fast - the survey also revealed the following:
71% of the respondents said they would be likely to look negatively upon a company whose site annoyed them
Over half (55%) were likely to complain about the site to their friends and associates
Only 25% said they would consider complaining directly to the company
And keep in mind, the percentage of people who consistently follow through with an actual complaint is probably much lower.
Remember how many times you've sworn to give somebody a piece of your mind, then just never gotten around to it? Just because you don't hear from these folks, don't assume they're not out there - and don't assume they're not annoyed!
There is always your competitors site that does not annoy ......
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So what bugs you about websites??
If it bugs you, then it is bound to bug someone else ....
keep your websites clean and bug free!!!
MJ
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